Iveco, a leading manufacturer of a wide range of light, medium and heavy commercial vehicles, has introduced its new off-road truck T-Way and the on-road truck S-Way to the Middle East and Africa market in a series of dedicated days organised early last month in Dubai.
This followed the European live virtual launch of these trucks at the beginning of June.
Under the slogan Drive the New Way, the CNH Industrial brand showcased the new Iveco Way range to its customers, dealer network and the media at a launch event at the Dubai Autodrome.
The new Iveco T-Way is an off-road vehicle that is claimed to have been designed and engineered for the toughest missions in the most extreme conditions and takes over from the legendary Trakker. It introduces a new Hi-Tronix automated transmission with functions specifically developed for off-road mobility. The new rear disc brakes, heavy-duty rear suspension system for tandem axles, lower kerb weight and a host of features and high-comfort cab add up to outstanding efficiency and safety, says a spokesman for Iveco.
Meanwhile, Iveco completes the Way heavy range with the S-Way, the on-road truck developed to deliver a complete package of features focused on the driver and on efficiency. It delivers a fuel efficiency increase of up to four per cent with a new engine line-up, a redesigned cabin and advanced features, further reducing its total cost of ownership and raising the stakes on business productivity. Iveco now offers a complete, renewed line-up for both off and on-road missions.
Carmelo Impelluso, Iveco Head of Commercial Operations EMEA, says: “With the launch of the new Iveco T-Way and Iveco S-Way, we now offer our customers the most complete, entirely renewed, business-oriented product range for off-road and on-road missions.
“The new Iveco Way family enables us to cover the whole set of market demands with a coordinated offer of very differentiated products. Today, our customers see their trucks as a business tool. They look for a complete solution that will deliver the profitability they need. This is what makes our Iveco Way range unique: it delivers everything our customers expect – and more.”
Fabio De Serafini, Africa & Middle East Business Director, says: “Every detail of the new Iveco Way range has been developed in order to optimise all the total cost of ownership elements: fuel consumption, price, residual value, maintenance and uptime costs, driver satisfaction and productivity.
“With the new ‘Way’ family, we cover the whole set of market demands with coordinated, but very differentiated products. The world is moving fast, and the world of transport must not only keep up, but anticipate and drive the change.”