Oman Tourism Development Company (Omran Group) has revealed the masterplan and brand identity of ‘Yiti’ – one of the largest integrated tourism developments in the sultance.
The new masterplanned development sets a new model for urbanisation, as it connects and extends the city of Muscat, enriching its offerings and possibilities, through a multi-phased expansion approach, said its developer.
Spanning over 11 million sq m, the Yiti Development is a massive venture, strategically located overlooking the Sea of Oman. The masterplan of the development is designed according to placemaking principles that ensure the establishment of innovative standards in urban development and architecture, as well as the activation of valleys, plateaus and coasts that harmonise within the topography of the site.
The Yiti development will spread over four phases, taking into consideration the accessibility to infrastructure, connection to main roads and ease of development as well as to promote an organic expansion. The development’s masterplan focuses on the creation of a well-balanced integrated mixed-use residential and resort-oriented community that will include various components, such as tourism, commercial and business spaces as well as residential areas.
In addition to leisure and entertainment attractions and educational and health facilities, it envisions inclusivity for the people through diverse and open-to-all public and community facilities.
On the landmark development, Group CEO Hashil bin Obaid Al Mahrouqi said: “The Yiti Development masterplan is an epitome of progression, embodying components complementing each other, and based on a vision of balanced land use and urban design as key elements of its ethos.”
“We have consciously created a development plan that will be executed through holistic partnerships with world-class expertise. It is anticipated to create a modern integrated urban hub that sets new and improved urban planning standards for future developments in Oman and the region,” he stated.
“The Yiti Development Master Plan is a multi-tiered, sustainable model that will continue to contribute to the nation’s economy. The scale of the development will directly contribute to the socio-economic development of the sultanate and position Yiti as a unique destination that offers a mix of tourist, cultural and real estate offering in the future,” he added.
With the sultanate’s economic diversification plans in full swing, the Yiti Development is expected play a pivotal role in increasing the tourism sector’s contribution to the nation’s GDP.